FAQs
Why can't I keep my own list and send my own emails?
DPAE is responsible for maintaining updated alumni and donor data to ensure that it is accurate. Also, DPAE keeps track of opt-outs and exclusions to avoid legal issues related to sending unwanted messages.
Click Rate vs. Open Rate
Open rates are no longer a reliable metric when measuring the success of an email. Clicks and click-through rates (CTR) are much more accurate and provide greater insight into your message鈥檚 performance.