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• Define your event purpose and goals
• Determine if you will be managing the project planning internally or need assistance from the Division of Philanthropy and Alumni Engagement (DPAE)
  • All event communication and outreach is managed by DPAE communications regardless of event team assistance
• Our division’s ability to assist varies based on capacity and strategic fit.

• Hosting an event with no clear fundraising purpose or strategy
• Over-programming: Avoid long speeches or overloading the agenda
• Lack of follow-up: Ensure timely post-event stewardship
• Assuming all events will result in an immediate gift
• Poor timing or overlap with other key campus events
• Assuming “donation” is to cover the cost of the event from your budget. 

• Purpose: Is the event for cultivation, solicitation or stewardship?
• Goals: Define clear fundraising goals (dollars raised, donor engagement, pipeline development, etc.)
• Audience: Who is the event targeting?

If you have any questions about scholarship agreements (MOUs/Gift Intention Forms), contact: donorservices@kent.edu.

If you have questions about fund balances, contact the ����Vlog�ƽ�� Foundation: cmcdowe5@kent.edu.

How do I check my balances?
Contact the ����Vlog�ƽ�� Foundation: cmcdowe5@kent.edu.

Can I award mid-year?
No, scholarships must be awarded at the start of semesters as students must have a balance on their account to accept the funds. 

Scholarship administration training is available from the University Office of Scholarships and Financial Aid as needed and typically occurs at key points throughout the year. You can request training by reaching out to their office at finaid_scholarships@kent.edu. 

• When working with your DPAE contact to create a new scholarship, make the criteria as broad as possible.
• It is important to award scholarships on a regular basis as funds are available. Donors intend for their gifts to be used expeditiously.

Contact your area’s Project Manager for guidance on email outreach. If you don’t know who your Project Manager is, please consult your college or area’s marketing team. 

You may also contact Senior Associate Vice President and COO, Leigh Greenfelder at 330-672-7108 or lgreenfe@kent.edu. &�Բ�����;

Why can't I keep my own list and send my own emails?
DPAE is responsible for maintaining updated alumni and donor data to ensure that it is  accurate. Also, DPAE keeps track of opt-outs and exclusions to avoid legal issues related to sending unwanted messages.

Click Rate vs. Open Rate
Open rates are no longer a reliable metric when measuring the success of an email. Clicks and click-through rates (CTR) are much more accurate and provide greater insight into your message’s performance.